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Boomer EyeWare LLC PRIVACY POLICY

Welcome to the Boomer EyeWare LLC Internet site ("Site"), of Boomer EyeWare LLC. Boomer Eyeware wants you to know what information we learn about you when you visit this Site, what we do with that information and any other information you voluntarily provide us through this Site or by other means and how you can view or change the information we have.

There are two types of information that we can learn about you as you browse and use this site. Each type of information can be used in a different way, and only you decide how much information to share with us.

    1. Internet-related - generic statistical and demographic information.

    2. Personal information that you provide when registering, ordering online, or making contact with us.

1. Internet-related information

We collect IP addresses for the purposes of system administration, to gather broad demographic information, and to monitor the level of activity on our Site. We collect information from visitors to our Site regarding the referring URL, your IP address, which browser you used to come to the Site, the country, state, the pages of our Site that you viewed during your visit and any search terms entered on our Site. We track customers' traffic patterns throughout their online sessions, including which pages a customer views while using the Site. This information is ultimately stored in the form of store categories, and, in some cases, specific URLs. We use your IP address to diagnose problems with our servers and software and to administer our Site. We may share aggregated statistics about pages viewed on our Site and sales and other shopping information with third parties.

2. Personal Information

If you provide information about yourself by registering on a page, by filling out a survey, or otherwise by voluntarily telling us about yourself or your activities, we will collect that personal information for Boomer Eyeware’s own internal use. See below for more detail on what happens to your personal information when you place an order at our Online Store. Except as may be necessary to fulfill your order, only designated and authorized Boomer Eyeware sales and marketing employees will use the information you and other visitors give us in connection with their duties and for the purposes of identifying consumer preferences, improving our products and services and the content of this Site. When you give us your first and last name, birthdate, email, day and evening telephone numbers, or postal address, we may contact you by email, regular mail, or telephone from time to time with information about our new products and services, special offers, upcoming events and changes to this Site. If you do not wish to be contacted by all or any of these methods, you may let us know by sending an email message to us at CustServ@BoomerEyeware.com. Please be sure to give us your exact name and address so we can be sure that we remove your name from our lists.

How to Change your Personal Information

You can update your personal information by logging into your profile on our website and making changes via our online interface. Your profile will be updated immediately.

Ordering through the Online Store

Placing an order at the Boomer Eyeware website is fast, easy and secure. We are committed to protecting your privacy and the security of your personal information. The personal information you submit with an order is treated as confidential information and it will not be distributed, traded, sold, or rented to anyone. We employ other companies to perform certain functions on our behalf, such as fulfilling orders and delivering packages, and these companies have access to your information. We have arranged with our merchant, Paypal to process your credit card information. They use SSL encryption of your credit card information. You may access the merchant site, www.Paypal.com and their privacy policy to read more about the security measures they employ. When you order from Boomer Eyeware, we will collect personally identifiable information from you. If you order one of our products or services, the Online Store will collect and maintain your name, email address, billing and shipping address, telephone number, date of birth, product selections, order number, and order information. Before confirming your order you will have the opportunity to review the product order form and make changes and additions to the information it contains. The information you submit will only be used to process your order and to provide a more effective and personalized shopping experience.

Sharing Information

If you provide us with your consent, we may share your personal information with our affiliates and business partners with whom we have joint marketing arrangements. We are not in the business of selling information about our customers except in the limited circumstance set out below. We engage other companies to perform certain functions on our behalf, such as fulfilling orders, delivering packages and services related to the design, maintenance and improvement of this Site and our database. These companies have access to your personal information. Otherwise we may share your information only to the extent necessary to comply with applicable laws, police investigations, or in legal proceedings where such information is relevant. If you do not want us to share any of your personal information with our affiliates and business partners, then please let us know by contacting us at CustServ@BoomerEyeware.com. Boomer Eyeware may assign, sell, license, or otherwise transfer to a third party under conditions requiring the confidential treatment of such information, your name, address, email address, member name and any other personal information in connection with an assignment, sale, joint venture, or other transfer or disposition of a portion or all of the Boomer Eyeware, or the assets, business or stock of Boomer Eyeware.

Where do we store your personal information?

Your personal information will be kept in a database held on servers kept in a physically and technologically secure environment, accessed only by authorized personnel or contractors who are bound to keep your information confidential. Although we will use all reasonable efforts to safeguard the confidentiality of any personal information collected, we will not be liable for disclosure of personal information obtained due to errors in transmission or the unauthorized acts of third parties.

User Name and Password

You are responsible for maintaining the confidentiality of your user name and password. You shall be responsible for all uses of your membership, whether or not authorized by you. You agree to immediately notify Boomer Eyeware of any unauthorized use of your user name or password.

Cookies

When you visit this Site, we leave a "cookie" in the memory of your Web browser. The site will only function properly if cookies are enabled. Boomer Eyeware uses cookies to authenticate you as a user and display content that is relevant and persistent to you. Cookies are very small files that store information about your visit to and use of this Site. Most major commercial Internet sites use them and they make your Internet-surfing more useful and less time-consuming for you Because they store information that is reusable each time you visit this Site, such as birthday and other preferences you have chosen to share with us. Cookies cannot access and read the files on your hard drive and cannot be used as a virus. They do allow us to provide information and products that are more meaningful to you without asking you the same questions every time you visit us. You may get cookies from our advertisers. We cannot pre-screen these cookies since they come directly to you from other sites. We hope you will want the better service that cookies allow, but if you prefer, you can set your browser to refuse cookies. However by doing that, you will not be able to access Boomer Eyeware.

How to enable and disable cookies:

    Microsoft Internet Explorer

    1. Select Tools -> Internet Options and click on the"Security" tab.

    2. The default selection, "Medium", supports cookies, but you can click on the "Custom Level" button to check. Scroll down until you see the word "Cookies" and verify that the radio button next to "Enable" is selected in both options.

    3. Select the "Disable" radio button next tithe two options to disable cookies.

    All other browsers please consult your documentation or online help files.

We reserve the right to change or update this policy at any time by posting a notice that we are changing our privacy policy or by sending an email message to previously registered visitors.

This policy is effective as of Feb 1, 2006.